YellowOnline.com and PriceInteractive Partner To Provide Audio Descriptions of Yellow Page Listings

First Directory Service Customer Signs up for the AudioScoop Service

LOS ANGELES, February 2, 2000 --YellowOnline.com, the largest Internet yellow pages in the country, and PriceInteractive, a leading provider of integrated voice and Web applications, announced today that they have established a partnership to provide an audio feature for advertisers who appear on the YellowOnline.com Web site.

YellowOnline.com is the first directory service customer to sign on for the PriceInteractive AudioScoop service, the first audio messaging service designed specifically for content providers and portals to differentiate and enhance their classifieds, auction listings and other services.

Under the agreement, YellowOnline.com will offer AudioScoop to its customers, enabling the advertiser to dial a toll-free number and record a personal and detailed description via telephone. Within seconds, the description will be posted on the YellowOnline.com Web site and the message will be played for any potential buyer who clicks on the AudioScoop icon within the ad.

"This technology allows advertisers to talk about, as well, as show their products and services. Additionally, it gives the advertiser the ability to regularly update the audio content within a static display ad. We are introducing a number of new technologies that will make the traditional print yellow pages seem archaic," said Nurit Grunfeld, executive vice president and board member of YellowOnline.com.

The number of users of YellowOnline.com is rapidly growing and in the last four weeks alone YellowOnline.com has received more than 4 million hits. "YellowOnline.com required a service that was capable of handling its growing customer base and Web site's high volume traffic. The AudioScoop service is deployed through PriceInteractive's high capacity integrated communications platform, which can process up to 250,000 hourly calls, and ensures the highest level of quality and reliability for YellowOnline.com's E-commerce application," said Dan Price, Priceinteractive chairman and chief executive officer. "The telephone is ubiquitous, and our value-added service will allow the average small business owner, who does not own or have access to a PC to experience the benefits of advertising on the Web to reach an online audience of millions."

About YellowOnline.com
Formed in 1998 by Robert Alan Davis, a 16-year executive of the Yellow Pages industry with Pacific Bell Directory and Southern Bell Directory, YellowOnline.com specializes in publishing nationwide Internet Yellow Pages. As the largest Internet yellow pages, YellowOnline.com targets products and services to a broad spectrum of businesses and consumers at the click of a mouse with the familiar display and information format of the printed Yellow Pages. For additional information, visit www.yellowonline.com.

About PriceInteractive
Founded in 1997, PriceInteractive is the leading provider of complex, high capacity interactive voice and Web applications. PriceInteractive is a recognized leader in integrating both interactive voice and Web technologies to enhance customers' relationships with target audiences. As one of the largest and most experienced service providers in the United States, PriceInteractive offers its solutions to industry leaders such as AT&T (NYSE:T), Home Shopping Network, Kelly Services (Nasdaq:KELYA), Western Union, MCI (Nasdaq:WCOM), Mobil (NYSE:MOB), Sallie Mae and Sprint (NYSE:FON). PriceInteractive is headquartered in Reston, VA. For additional information, visit www.priceinteractive.com or www.audioscoop.com.

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