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iBasis Launches Pingo Retail Prepaid Long Distance Service with Million Minute Free Giveaway

Web-based Service Offers Rechargeable, Low-cost International Calling Service; Builds on iBasis' Growth in Retail Services

BURLINGTON, MA— September 15, 2004 — iBasis, Inc. (OTCBB: IBAS), a leading provider of international long distance service, VoIP, and prepaid calling cards, today announced the launch of Pingo™, a prepaid calling service offered directly to consumers through an eCommerce web interface at www.pingo.com. The Pingo launch is supported by an introductory promotion in which the Company will give away a total of one million minutes of international calling to more than 50 destinations.

Pingo customers in the United States use credit cards to purchase calling time over the iBasis network, which provides international long distance phone service to more than 100 countries. The Pingo service utilizes the same global VoIP infrastructure iBasis uses to provide high quality international long distance service to its wholesale carrier customers.

"Almost 40% of international phone calls from the U.S. are placed using prepaid calling services today," said Ofer Gneezy, president and CEO of iBasis. "Pingo complements the success we have achieved in the retail calling card segment of that market, by giving us a highly efficient eCommerce sales channel to reach another segment—the rapidly growing population of foreign-born knowledge workers who have credit and use the Internet to purchase goods and services. Pingo enables us to expand into the direct consumer service business to generate additional growth without capital expense."

Million Minute Giveaway

iBasis is supporting the launch of Pingo through a web-based marketing campaign offering one million minutes of free long distance calling to more than 50 destinations around the world. While the free calling time promotion is very compelling for consumers, it comes at very low cost for iBasis due to the efficiency of the iBasis network. Once Pingo customers exhaust the pool of free minutes, subsequent calls will be charged at the normal low Pingo rates. Included in the Million Minute Giveaway are destinations in many of the most frequently called countries, such as Argentina, Brazil, China, Mexico, Russia, and the United Kingdom.

Tapping a Large and Growing Market

Pingo addresses a very large and rapidly growing consumer market for international phone service. Consumers are seeking alternatives following announcements from carriers such as AT&T, MCI and Sprint that they are scaling back or eliminating consumer services from their ongoing marketing efforts.

The U.S. Census Bureau report of 2003 revealed that the foreign-born population in the U.S. exceeded 28.4 million in 2000, growing more than 25% over the previous decade to represent more than 10% of the total U.S. population. Hispanics and Chinese-Americans represent two of the largest market opportunities for Pingo. In January 2003 there were approximately 12.4 million Hispanic Internet users, a market segment that was growing by 15 to 20% annually, according to a study by independent research firm Comscore Networks. The Chinese American community, numbered 2.7 million in 2000 according to the U.S. Census. Sina.com, the largest provider of online news and entertainment information for Chinese-Americans, estimates that 57% of Chinese Americans make Internet purchases regularly.

Pingo Features

Pingo is designed to provide the savings of discount calling cards with added convenience features and the reliable quality of one of the world's largest international carriers, iBasis. Pingo customers select an amount to be charged to their credit card and are provided with a toll-free access number, account number and Personal Identification Number (PIN). As they use the service to place long distance calls, their account is debited according to the current per-minute Pingo rate. The only fees Pingo charges are a 98 cents per month account maintenance fee and a surcharge for calls placed from a pay phone (which all carriers charge). Other Pingo features include:

  • PINpass™—enables Pingo customers to by-pass having to enter their account number and PIN. Pingo users simply register the phone numbers of the fixed line, mobile, home and office phones they use most frequently, and using ANI recognition, Pingo will automatically "recognize" them;
  • Auto-recharge—ensures continuous service by automatically refilling the users prepaid account when the balance reaches a minimum threshold. Customers set the recharge amount and a limit on the number of times per month their account can be recharged;
  • Online Call History and Billing Reports—provide current views of the Pingo customers usage and account transactions; and
  • Refer-a-Friend—promotes efficient word-of-mouth marketing by rewarding Pingo customers for referrals that become new Pingo customers.

About iBasis

Founded in 1996, iBasis (OTCBB: IBAS) is a leading provider of wholesale international telecommunications services. For the past two years the company has been named by service providers as the best international wholesale carrier in Atlantic-ACM's annual International Wholesale Carrier Report Card1. iBasis is a preferred provider for many of the largest carriers in the world, including AT&T, Cable & Wireless, China Mobile, China Unicom, MCI, Sprint, Telefonica, Telenor, and Telstra. iBasis has carried more than six billion minutes of international voice traffic over its global Cisco Powered Network™, and is one of the ten largest carriers of international voice traffic in the world2. In addition to its wholesale international telecommunications services, iBasis provides retail prepaid calling cards to major distributors, utilizing the international iBasis Network. Based on its revenue growth from 1997 through 2001, iBasis was ranked the #8 fastest-growing technology company in North America and the #1 fastest-growing technology company in New England in the Technology Fast 500 national program sponsored by Deloitte & Touche. The company can be reached at its worldwide headquarters in Burlington, Massachusetts, USA at 781-505-7500 or on the Internet at www.ibasis.com.

The New England Technology Fast 50 program is presented by Deloitte & Touche and Hale and Dorr, in association with the sponsor, Mazonson Inc. In addition, Mass High Tech and Trinity Communications are associated with the program.

   
 
 
     

 

 


 

1 Telegeography 2003 data compared with iBasis annualized Q1 2004 traffic volume.

2 ATLANTIC-ACM International Wholesale Carrier Report Card—2002, 2003, & 2004.

Assured Quality Routing and iBasis are registered marks, DirectVoIP and The iBasis Network are trademarks of iBasis, Inc. Cisco and Cisco Powered Network are registered trademarks of Cisco Systems, Inc. All other trademarks are the property of their respective owners.

Except for historical information, all of the expectations, projections and assumptions contained in the foregoing press release, including those relating to the company's current expectations regarding revenue growth, sources of revenue, margin improvement, profitability, future capital expenditures, and cash flows constitute forward-looking statements under the Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties. Important factors that could cause actual results to differ materially from such forward-looking statements include, but are not limited to, (i) the extent of adoption of the company's services and the timing and amount of revenue and margin generated by these services; (ii) fluctuations in the market for and pricing of these services; and (iii) the other considerations described as "Risk Factors" in the Company's most recent Forms 10-K and 10-Q, and the company's other SEC filings. We have no current intention to update any forward-looking statements.