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iBasis TruePrompts™ Progam Promotes Consumer Trust in Prepaid Calling
Cards
BURLINGTON, MASS. - October 9, 2007 -iBasis, Inc. (NASDAQ:
IBAS), the global VoIP company, today announced the launch of its
TruePrompts™; campaign, a nationwide program that guarantees that
customers can receive exactly the minutes announced or "prompted" at the beginning of each
call placed using any iBasis TruePrompts calling card.
With TruePrompts, iBasis is reinforcing consumer trust in the company's
prepaid calling cards, which are sold through leading distributors in retail outlets
nationwide. All iBasis prepaid calling card products throughout the United States now
feature TruePrompts, which is easily identified by the bright yellow and green logo on all
cards, posters and other point-of-sale materials.
As one of the largest carriers of international phone calls in the
world, iBasis is committed to growing its retail calling card business through the
continued support of its extensive distributor network. The TruePrompts campaign will help
build consumers' confidence in the true value of their cards by delivering the minutes
prompted.
"A very large portion of international calls from the United States are
placed using prepaid calling services, including iBasis retail calling cards," said Ofer
Gneezy, president and CEO of iBasis. "TruePrompts reflects our commitment to providing
international calling service that consumers can count on for high quality service and
honest value."
About iBasis
Founded in 1996, iBasis (NASDAQ: IBAS) is a leading wholesale carrier
of international long distance telephone calls and a provider of retail prepaid calling
services and enhanced services for mobile operators. iBasis customers include KPN, KPN
Mobile, e-plus, BASE, and many other large telecommunications carriers such as AT&T,
Verizon, Vodafone, China Mobile, China Unicom, IDT, Qwest, Skype, Telecom Italia, and
Telefonica. In October 2007, iBasis acquired KPN Global Carrier Services to create one of
the three largest carriers of international voice traffic in the world, and KPN became a
majority stockholder of iBasis. On a pro forma basis, the combined company carried more
than 20 billion minutes of international voice over IP (VoIP) traffic in 2006. The Company
can be reached at its worldwide headquarters in Burlington, Mass., USA at +1 781-505-7500
or on the Internet at www.ibasis.com.
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